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  • Online Workers

    Jamie Woodcock

    Chapter from the book: Woodcock, J. 2021. The Fight Against Platform Capitalism: An Inquiry into the Global Struggles of the Gig Economy.


    The focus shifts in this chapter towards online workers. It first differentiates between microworkers and online freelancers, discussing the role of automation and the technical composition of these kinds of work. The chapter contrasts the challenges of organising in this kind of work with transport platforms, particularly the lack of opportunities to meet face-to-face. It draws attention to the digital networks that form around this work in response to the challenges of the labour process. Recent struggles involving Amazon Mechanical Turk and Rev (transcription) workers show the potential for these workers to coordinate and build shared subjectivities through online communication. This case study is explored as an example with a significantly more challenging technical composition, yet shows how new moments of struggle are still coming to the fore.

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    How to cite this chapter
    Woodcock, J. 2021. Online Workers. In: Woodcock, J, The Fight Against Platform Capitalism. London: University of Westminster Press. DOI: https://doi.org/10.16997/book51.d

    This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

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    Published on March 2, 2021