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  • Conclusion

    Kane X. Faucher

    Chapter from the book: Faucher, K. 2018. Social Capital Online: Alienation and Accumulation.


    Following the previous chapters, a model of online ‘social capitalism’ is constructed. In understanding the circuits of capital in the process of accumulating online social capital via visible metrics that incentivize social interaction as a competitive game, real capital is derived from the social media platforms as a result. This process thus also speaks to the continuing exploitation of social media users who become progressively embroiled with the accumulation of a resource in an artificial economy. The chapter also provides some possible suggestions as how to short-circuit this process, including the integration of critical digital media literacy in curricula, legislative changes in data ownership and use, a more thoughtful and critical recognition of the scope of digital labour, stronger efforts to combat bot-nets and click-farms, factors to consider if creating an alternative social media platform as a public utility. It also makes the case for more oversight and transparency in how algorithms are used to curate content, and ending metrification - removing entirely the numeric basis of evaluating one another’s contributions and activity on social media.

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    How to cite this chapter
    Faucher, K. 2018. Conclusion. In: Faucher, K, Social Capital Online. London: University of Westminster Press. DOI: https://doi.org/10.16997/book16.h

    This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

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    Additional Information

    Published on June 14, 2018