• Part of
    Ubiquity Network logo
    Join mailing list Press Brochure

    Read Chapter
  • No readable formats available
  • Beyond Mechanical Turk: The Work of Brazilians on Global AI Platforms

    Rafael Grohmann Willian Fernandes Araújo

    Chapter from the book: Verdegem, P. 2021. AI for Everyone?: Critical Perspectives.


    The aim of this chapter is to analyse the micro-work of Brazilians on global artificial intelligence platforms. In context of platformisation of labour, we show that artificial intelligence still requires a lot of human work, leading to global value chains and a global gig economy. In a digital economy, there are inequalities involving local workers and global platforms. At present, however, most research on micro-work focuses on the Global North. Latin America remains a blindspot. This research investigates the micro-work of Brazilians on two specific platforms, Appen and Lionbridge. This research reveal that micro-work is closely intertwined with the historical informality of labour in the country, a gig economy that existed prior to digital labor itself. There is no ‘digital labour universalism’. Rather, there is an AI colonialism reinforcing North–South inequalities from a platform labour perspective.

    Chapter Metrics:

    How to cite this chapter
    Grohmann R. & Fernandes Araújo W. 2021. Beyond Mechanical Turk: The Work of Brazilians on Global AI Platforms. In: Verdegem, P (ed.), AI for Everyone?. London: University of Westminster Press. DOI: https://doi.org/10.16997/book55.n

    This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on Sept. 20, 2021