• Part of
    Ubiquity Network logo
    Join mailing list Press Brochure

    Read Chapter
  • No readable formats available
  • Creating the Technological Saviour: Discourses on AI in Europe and the Legitimation of Super Capitalism

    Benedetta Brevini

    Chapter from the book: Verdegem, P. 2021. AI for Everyone?: Critical Perspectives.


    Scholars in political economy of communication such as Vincent Mosco have showed how discourses around digital technologies have historically been constructed as modern myths with major references to utopian worlds and possibilities. Myths, conceived as the dominant ideologies of our time become powerful devices that normalise conventional wisdom into ‘common sense’ thus making the conception of alternatives impossible. This chapter aims to analyse the ideological discourse on Artificial Intelligence and its relevance in legitimising the hegemony of capitalism. From its beginnings in the fifties, Artificial Intelligence has been surrounded by evocative claims about the imminent creation of a machine capable of surpassing the potentials of humankind. This chapter aims to establish what hegemonic discourse around the concept of AI is emerging in Europe and what are the myths employed to construct such discourse.

    Chapter Metrics:

    How to cite this chapter
    Brevini, B. 2021. Creating the Technological Saviour: Discourses on AI in Europe and the Legitimation of Super Capitalism. In: Verdegem, P (ed.), AI for Everyone?. London: University of Westminster Press. DOI: https://doi.org/10.16997/book55.i

    This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on Sept. 20, 2021